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News Release -> Area Business Owner to Present at Manufacturing Matters!

Date Added: 04/24/06

(Green Bay, Wis.) April 24, 2006 - Recent research found that 93% of completely satisfied customers will remain loyal to an organization, while up to 67% of satisfied customers may leave. The best way to understand customers is to ask. David Yeghiaian, president and owner of Unique Business Solutions, will present a workshop called "Are You Listening to the Voice of Your Customers?" at the May 15 Manufacturing Matters! Conference.

Targeted to manufacturers, the event, sponsored by the Wisconsin Manufacturing Extension Partnership (WMEP), offers more than 30 best practice workshops on marketing, lean manufacturing, and other business strategies. More than 600 attended last year.

Yeghiaian's presentation will share six steps to creating a more customer-focused marketing strategy to truly understand customers. The interactive session will teach participants how to understand customers' needs and improve customer communications. The Voice of the Customer process will focus on listening to customers and aligning the organization with customers' needs to maximize profitability and productivity.

Yeghiaian has demonstrated results on a global scale in a breadth of services such as brand management, marketing communications, strategic planning, and mergers and acquisitions. His experience includes work with Fortune 500, nonprofit, government and private organizations in Milwaukee, Madison and Green Bay.

The all-day conference will be held at the Midwest Airlines Center in Milwaukee. To register, call (877) 800-2099 or visit The fee is $269 for manufacturers before May 1 and $319 after. Non-manufacturers can register for $399.

Unique Business Solutions is a strategic business advising firm that partners with clients on issues of strategy, people and customers to help them maximize their profitability and productivity. Services include marketing and branding strategy, Voice of the Customer, M&A integration assistance, strategic planning, organizational development, and performance management. More information is available at

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